Some things stay with you long before you understand why.
Growing up in Chhattisgarh, I was always surrounded by the art and craft of the region. As a child it simply felt familiar — something I saw travelling through the regions, in markets, homes, and conversations around me.
It was only after returning nearly fifteen years later that I began to see these traditions differently.
What once felt ordinary suddenly revealed its depth.
Seeing the gap — between the richness of the craft and its limited reach in the wider world — led me to start RootMark.
Because these traditions deserve not just to survive — but to be seen, valued, and carried forward.
— Abhinav, Founder